Responsibilities:

- Develop and execute CRM strategy (Retail/FMCG).

- Manage customer data, segmentation, and analysis for insights.

- Plan and implement targeted CRM campaigns across channels.

- Oversee automated CRM programs and customer journeys.

- Collaborate with Sales, Product, and IT for customer experience.

- Monitor, analyze, and report on CRM campaign performance.

- Manage CRM budget.

- Stay updated on Retail/FMCG CRM trends.

- Potentially manage a CRM team.

Qualifications :

1. Bachelor's in Marketing, Business, or related.
2. 3+ years CRM marketing experience (Retail/FMCG preferred).
3. Strong CRM principles and tech knowledge.
4. Excellent analytical and communication skills.
5. Experience with segmentation, targeting, and personalization.
6. Growth Mindset