Marketing Executive (BEARHOUSE)
Job Description:
1. Marketing Communication
- Develop and implement integrated marketing communication plans to align with brand positioning and business goals.
- Coordinate with internal teams and external partners to ensure consistent brand messaging and effective campaign execution.
- Manage and monitor communication materials to maintain brand tone and visual identity across all channels.
2. Media Management
- Plan and manage media-mix strategies across online and offline channels to maximize reach and effectiveness.
- Monitor, analyze, and optimize media performance with clear KPIs and data-driven insights.
- Work closely with media agencies to evaluate and improve campaign efficiency and ROI.
3. Social Listening & Insight Analysis
- Conduct social listening to monitor brand sentiment, competitor activities, and consumer trends.
- Analyze online conversations and provide actionable insights to support communication and campaign strategies.
- Prepare regular social media reports summarizing key metrics, engagement trends, and audience insights to guide future planning.
4. Campaign Management
- Lead end-to-end campaign planning, execution, and post-campaign analysis.
- Collaborate with cross-functional teams to ensure campaign timelines and objectives are achieved.
- Track and evaluate campaign performance, providing recommendations for optimization and improvement.
5. Market & Trend Awareness
- Stay up to date with market movements, consumer behavior, and new media innovations.
- Apply insights from market trends and social data to refine future campaign strategies.
Qualifications
- Thai Nationality Only
- No gender restriction; age not over 30 years
- Bachelors degree or higher in Marketing or a related field
- Minimum of 3 years experience in Marketing
- Experience in Marketing or working with an agency is a plus
- Strong interest in games, manga, animation, or pop culture; good understanding of Gen Z trends and language
- Proficient in Microsoft Office, online platforms, and Google Drive
- Creative thinker with the ability to clearly explain the rationale behind decisions and creative work
- Detail-oriented with strong interpersonal skills
- Growth mindset
Employee Benefits :
- Group Insurance (Group health & life insurance)
- Accident Insurance
- Annual Health Check-up
- Provident Fund
- Long Service Award (Service year rewards)
- Annual Salary Increment (Annual salary review)
- Annual Performance Bonus
- Special Interest Rates for Home Loans
- Staff Uniform (For specific positions)
- Get-well Gift Baskets (Hospitalization visit gifts)
- Financial Assistance/Compassionate Grants (e.g., weddings, funerals, etc.)
- 30% Employee Discount on BEARHOUSE products
- Psychological Counseling Services (Mental health support)
- Travel Reimbursement (For off-site assignments)
- Domestic and International Per Diem (Travel allowance)
🏢 Headquarters (HQ) - Rasa Tower II, 17th Floor
Address: Units 1701-1703, 17th Fl., Rasa Tower II, Phetchaburi Rd., Makkasan, Ratchathewi, Bangkok 10400
Getting Here:
- 🚇 MRT: Phetchaburi Station (Exit 2) – Only a 200m walk to the building.
- 🚆 Airport Rail Link (ARL): Makkasan Station
- 🚢 Canal Boat: Khlong Saen Saep Boat Service
- 📍View on Google Maps